Who you are actually hiring.
Troy Johnston. Operator first, advisor second, and the only person between you and the work. Everything Zon Spark sells, I have done with my own money on the line.
The short version, in order
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First business
Foxbrim — built, scaled, sold
An Amazon-native consumer brand, built from zero through the years when nobody had a playbook. Sold it in a multi-million dollar exit. Everything Zon Spark does for operators traces back to problems I first hit running this company: fee math, reimbursements, restocks, the spreadsheet that never updates itself.
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2016
Zon Spark — the consulting years
After the exit, other founders started asking how. Zon Spark became the vehicle: hands-on consulting for Amazon and ecommerce brands, including advising one brand through its $20M exit. The lesson that stuck: the operators who win are the ones with systems, not the ones with hustle.
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2018 – 2022
Seller.Tools — co-founded, acquired
So I built the systems as software. Seller.Tools gave Amazon sellers the data and automation layer I had wanted at Foxbrim. Four years later it was acquired, and I moved to the buy side.
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2022 – 2026
Carbon6 — M&A advisor, a deal a month
Nearly four years evaluating software companies for acquisition, roughly one a month. About 50 deals across SaaS, ecommerce tooling, and services. I learned exactly where seller numbers flatter reality, which diligence questions actually change a decision, and how often buyers skip the work because the traditional version costs $20K to $40K.
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2026
StackEasy — one person, 130+ systems
Then I tested the thesis on myself. StackEasy, a credit intelligence platform, runs with zero employees: 130+ AI systems write the content, run the QA, monitor the deploys, heal their own failures, and report to me every morning. It is not a demo. It is the production proof behind everything on this site.
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Now
Zon Spark — productized
Zon Spark installs that operations layer in other digital businesses, and runs fixed-price diligence for the people buying them. Flat prices, in writing, delivered by the person on this page. No team handoff, because there is no team.
See the actual deliverables
Most consultants ask you to buy blind. Here is exactly what the reports look like, with fictional data and the real structure:
Red-Flag Scan report
A full sample scan of a fictional $850K SaaS listing: six check areas, pass/flag verdicts, and the kill-or-continue read. This is what $950 and 48 hours buys.
Download the sampleAI Operations Audit report
A full sample audit of a fictional brand: the five most expensive manual loops with dollars attached, automation designs, and the build order. This is what $2,500 buys.
Download the sampleThe working kits
Two free PDF kits: the pre-LOI Deal Room Kit for buyers and the Ops Leak Kit for operators. Genuinely useful without spending anything.
Get the kitsThirty minutes. No pitch deck.
No slides, no discovery-call script. Bring a deal or an operations headache and you will leave with a straight answer, including "you do not need me yet" if that is the truth.
Book the CallPrefer writing? The two-minute intake goes straight to my inbox. · hello@zonspark.com